John Ubaldo

Distraught over the loss of his best friend in the 9/11 attack on the World Trade Center, John Ubaldo, a successful Wall Street investment banker, decided to call it quits. He traded his high finance career for 185 acres of land on the Battenkill River in Cambridge, NY, to live the quiet life of a small farmer. John wanted to farm the way it was done 100 years ago, raising a variety of livestock and crops. His only goal was to raise delicious and nutritious food for himself and his extended network of family and friends. But John’s dream of living a traditional agrarian life got complicated when he came up against Big Agriculture, and discovered his approach to farming was totally out of sync with today’s prevailing agricultural methods. John (aka John Boy), the very private farmer, became a passionate and outspoken activist on behalf of small farms and rural America, lobbying for GMO labeling, animal rights, the preservation of crop diversity and the reduction of chemical fertilizers.

The Bullish Farmer, an award-winning documentary highlighting Ubaldo’s farming career, is sparking a conversation about eating habits and how food choices affect human health. “I made this documentary to be a tool, to help educate, and help people to learn all we must do for small farms to keep rural America from dying,” John says. “This documentary is not about me. It is about us as a country, as Americans, as people who used to know, care for, and help out neighbors.”